“Is it Time to Tweak Your Brand?” Workbook

Are you interested in improving your overall brand while planning for the future. The truth is that you build a brand whether you are trying to or not. Why not figure out where your brand stands now, so you can know where you need to go?

In this workbook, you will:

• Take inventory of your current brand with a quick lesion and Initial Brand Analysis.
• Think about and craft your brand benefit statements, so you can clearly communicate the value of your brand to others.
• Customize those benefit statements for specific social media platforms
• Create your vision and mission statement and set appropriate goals based on your analysis
• Learn how to optimize what you have now for your brand and get helpful resources.
• Write your brand positioning statement