InfoBoMo (Infopreneur Book Month) was a 5-way collaboration between myself, Regina Anaejionu (byRegina.com), Jenna Arak (JennaArak.com), Ashley Brooks (BrooksEditorial.com), and Elizabeth Kelsey (ElizabethKelsey.com). It needed a bright, catchy identity. Since we were asking people to create something so big, an information product in a month, the brand needed to feel light and possible.